When a friend of mine, who I'll call "SEO guy", suggested that Squeaky Duck promoted our bath bombs and natural handmade soaps via Pinterest, I have to admit that I was more than a little sceptical. I couldn't get my head around the fact that people wanted to share pictures of our soap.
As a business owner, I often feel I'm being pulled in every direction whilst trying to drive traffic to our store. Facebook, Twitter, our blog, LinkedIn etc. all require my time, and somewhere in there I have to maintain the storefront too. Why on earth would I want to be taking on another social media platform?
"Pinterest was built for businesses like yours", he informed me, "there's a heavy focus on the visual aspect... it's pretty soap", he said sagely, "Customers LIKE pretty and colourful. Even though they can't smell it, it looks tempting enough to buy. Think of Pinterest as a big free-to-rent store window that will drive a lot of traffic to your store".
He proceeded to inform me how to set it up and get things up and running.
What he filed to informed me was the 30% jump in web traffic we generated within a week. Panic set in when we started seeing an increase in abandoned carts - not from the U.K, but the U.S.A. Customers wanted to buy our products, but being a U.K company who exclusively shipped to the U.K. meant we had no shipping processes in place to supply goods to them.
Needless to say, that situation has now been rectified and Squeaky Duck is in the process of going "world wide". I just regret not setting up Pinterest sooner.