5/19/2013

The power of Pinterest

When  a friend of mine, who I'll call "SEO guy", suggested that Squeaky Duck promoted our bath bombs and natural handmade soaps via Pinterest, I have to admit that I was more than a little sceptical. I couldn't get my head around the fact that people wanted to share pictures of our soap.
 
As a business owner, I often feel I'm being pulled in every direction whilst trying to drive traffic to our store. Facebook, Twitter, our blog, LinkedIn etc. all require my time, and somewhere in there I have to maintain the storefront too. Why on earth would I want to be taking on another social media platform?
 
"Pinterest was built for businesses like yours", he informed me, "there's a heavy focus on the visual aspect... it's pretty soap", he said sagely, "Customers LIKE pretty and colourful.  Even though they can't smell it, it looks tempting enough to buy.  Think of Pinterest as a big free-to-rent store window that will drive a lot of traffic to your store".
 
He proceeded to inform me how to set it up and get things up and running.


http://pinterest.com/squeakyduckuk/


What he filed to informed me was the 30% jump in web traffic we generated within a week.  Panic set in when we started seeing an increase in abandoned carts - not from the U.K, but the U.S.A.   Customers wanted to buy our products, but being a U.K company who exclusively shipped to the U.K. meant we had no shipping processes in place to supply goods to them.

Needless to say, that situation has now been rectified and Squeaky Duck is in the process of going "world wide".  I just regret not setting up Pinterest sooner.

4/30/2013

Lavender - not just for your grandma's garden.


 
Much hilarity ensued in the Squeaky Duck offices yesterday, after a discussion about essential oils revealed that our strapping 6ft 3in Ops Manager is terrified of bees.  In his words, "if one of those things comes near me, I suddenly turn into a little girl".  Disturbed by the mental image of him in pigtails and wearing a gingham dress, we asked him why he had such a phobia.
 
"Lavender.", he replied.  "My grandma used to have huge flowerbeds full of lavender shrubs.  The garden was always full of bees in the summer.  I was frightened of going outside in case I got stung...they were everywhere."
 
I'm sure he wasn't the only child that was "traumatised" by the bee populace going about their work on this wonderfully scented plant - especially as lavender is one of the oldest medicinal herbs, having over 2500 years of recorded use.

The Phoenicians and Egyptians had basic methods of extracting the oil and used it in the mummification process. The lavender plant may have first been domesticated in Arabia and was used there as an expectorant and antispasmodic. From Arabia, it was then carried by the Greeks and Romans, who used it to cure or ward off a host of illnesses. Eventually it reached France, Spain, Italy and England where it became well established as a remedy for stomach complaints and nervousness and as a cosmetic water to benefit the skin.. It is also said to repel scorpions and is still used in parts of Europe for this purpose, where houses in the countryside will often have little bowls of lavender flowers resting on the window ledges. It was said to repel moths and to help prevent "mustiness"  from mildew and it has a long history of use in sachets for drawers and closets.
 
Dioscorides, the famous first century Greek physician, recommended lavender for "griefs of the thorax" and also noted that it relieved headaches, indigestion and sore throats when used internally and was good for treating wounds or burns and for skin conditions when used externally.
 
Lavender was often cited by Hildegard of Bingen, the famous 12th century mystic. It was one of her favorite herbs and she recommended it for migraine headaches, a use which has persisted into modern times, as well as for "maintaining a pure character". Later, it was one of the major ingredients of the so-called Thieves Vinegar used in the Middle Ages during the Plague and was also considered an aphrodisiac.
 
By the 19th Century, doctors used lavender essential oil to treat headaches, memory loss, fainting, depression, and infertility in women.
 
In modern times, the benefits of lavender are well-known and well documented. The essential oils from lavender work to calm a variety of nervous disorders including excitability, nervous tension, panic, and hysteria. It emanates a mellow peacefulness and induces sleep. As such, lavender oil is a great way to battle insomnia and a small pouch of lavender flowers placed in a pillow is a great way to help the restless to fall asleep.
 
Scientifically, there is now evidence that lavender aromatherapy may improve sleep quality, promote relaxation, and lift the mood of people who suffer from sleep disorders.  Studies also suggest that massage with lavender essential oil may result in improved sleep quality, more stable mood, increased mental capacity, and reduced anxiety. In one recent study, participants who received massage with lavender felt less anxious and more positive than participants who received massage alone. Lavender flowers have also been approved in Germany as a tea for insomnia, restlessness, and nervous stomach irritations.
 
One of our top selling bath bombs is our Lavender Seeds Bath Bomb.  Made with lavender essential oils (Lavandula Angustifolia Oil) and French lavender flowers and seeds, this is a fantastic way to get a good night's sleep after a long soak in the bath.  Used with our Sleepy Lavender Soap Slices you'll be drifting off in no time!

3/28/2013

Freedom and hope.

 

Freedom and Hope - two words you would not necessarily associate with a small box of incense. Most people do not even wonder, or even know where most incense comes from. It's such an innocuous product that it's simply taken for granted.

In the shadows of the huge Iskcon temple in Bangalore, along the maze of alleyways nearby, you will find numerous incense factories -  many with impressive names and long heritages.  From the villages around the city small trucks bring bundles of raw incense that has been hand rolled in essence by home workers. In the factories the incense is dipped in fragrance, counted in to bundles of ten or twenty sticks and packed in branded packaging.  You might think this is a mechanical process, but actually its all done by hand.

In villages and workshops all over India, people work producing hand crafted products for export to western countries. Although pay varies depending on area and skills, about 150 rupees a day (roughly £2) is a standard wage. Handicraft exports create much needed employment in rural areas but as the supply of  labour outstrips supply, pay rates will be low. It is possible to live on this level of pay in India (many exist on less) but life is fundamentally hard.






Earlier today I was having a frank chat to one of our suppliers about her recent trip to India.

"It really is a very unequal world we live in, much more exposed in India than here", she said. "Here is my amateur and probably naive analysis for what it's worth:

It seems to me there are four basic economic classes out there...

Firstly you have are the physical workers who earn about £1 or £2 a day and live in a social class that traps them there. That's about 70-80% of Indians.

Secondly, if you're educated and speak English you can earn maybe £10 - £20 a day, and live in a middle class that gives you a pretty good standard of living. That's only because there is a plentifully supply of £1 - £2 a day souls to cook and clean for you. The sad fact is there are slum dwellers in cities who work in nice houses for free, just to be off the streets for a few hours and get a decent meal.

Thirdly there is the professional and business class with access to either foreign, corporate or government money who earn western style wages but live in luxury well beyond the average western means.

Finally there are the stinking rich, with private jets and huge estates. There are more millionaires in India than most other countries. Apparently there are a million of them in India...."


The subject moved onto a new range of incense they were offering.

"I went for a coffee with the owner of an incense factory. They have trendy coffee shops in downtown Bangalore called "Coffee Day", and your run-of-the-mill cappuccino costs around 150 rupees. That's one day's wage for an incense packer. I asked him if he ever felt guilty about this fact: 'Yes.. and no', he said,  'they are paid enough to live on and most workers earn double what they might earn outside the city'.

From what I saw, they certainly seemed happy and working conditions were good. On the other hand they could only dream about sipping a cappuccino because their living standards were basic at best. I asked him if any workers escaped the low pay trap. 'One or two', he said. 'The ones who had some education and can speak English. They could get a job in a Coffee Day or MacDonald's and move up in the world'.

Then over the coffee we formed an idea. What if we built in 10p of margin at the UK end to a pack of incense and sent this back to India in the form of paid for English lessons. An outer of 12 incense packs would pay for an hours instruction for around ten workers. The factory would provide the space and hire a professional teacher, the workers would agree to teach others their skills in return for lessons, so the factory could recruit more skilled workers and act like a stepping stone.

Of course nothing is ever simple in India. It's taken the best part of a year to design and produce a range of incense; called Freedom Incense. Recruiting a local trustee in India to administer funds and avoid corruption took time. The factory management have tried hard to change the ground rules and some compromises had to be worked out. But on the positive side, other Indian companies have embraced the concept enthusiastically. So there will be other Freedom products, including cotton and jute bags along soon. Sales from the first container of incense (now on sale) will generate enough to put several kids of workers through good schools and provided meals and further education for others."

 
********************************************************
 
So where do we at Squeaky Duck come into all of this?  Well, from February we will be stocking the Freedom Incense range.   That means that for every individual pack we sell, 10p will be going towards improving the lives of the incense packers in Bangalore - giving them an education and better prospects for their own and children's lives.
 
Ultimately, it means that lighting that innocuous little scented stick is going to mean something to someone on the other side of the world. 
 
Something to think about? 

1/19/2013

Review of Squeaky Duck


The wonderful folks at The World Through My Specs have written a review of some of our products.  We invite you to go and have a read...

http://throughmyspecs.co.uk/2013/01/19/squeaky-duck-makes-a-clean-impression/




Template developed by Confluent Forms LLC; more resources at BlogXpertise